A Venture Capital
Firm for Emerging
Consumer Brands. 
SWAT Equity Partners is a venture capital firm formed to discover, incubate and invest in emerging consumer brands across various product, service and commerce sectors. SWAT is leveraging its partners’ dynamic combination of lethal marketing, branding and creative capabilities coupled with extensive operating, investment and financial experience to identify successful consumer brands and prudently accelerate their growth. Team members have invested in or played a senior executive operating / board of director role in many consumer branded companies over the past 20 years.

where we focus

  • High-growth, consumer branded businesses

  • Differentiated product or service with an authentic branding position

  • Actual or run-rate sales greater than $1,000,000

  • Previous experiences within management team a significant advantage, but not a requirement

what makes us unique

Our portfolio has the benefit of SWAT's special relationship with NSG/SWAT, an integrated marketing communications company. NSG/SWAT provides a variety of services offered to help entrepreneurs create identities, brands, strategies, ideas and product to accelerate growth.

Portfolio Investments

Sectors of focus

Food & Beverage
Health & Wellness
Beauty, Personal
& Skin Care
Apparel / Accessories
&  Fashion
Wine & Spirits
Household Products &
Home Furnishings
Pet Products
Sporting Goods
Consumer Tech


Richard Kirshenbaum
Founding Partner

With over 30 years of experience, Richard Kirshenbaum is a leading figure in the advertising industry, co-founder of famed Kirshenbaum Bond + Partners, and a pioneer of concepts like the pop-up store, sidewalk advertising, and various forms of guerilla marketing. He is the CEO of boutique marketing communications firm NSG/SWAT.

Mark Hauser
Senior Advisor

A global middle-market private equity investing professional who has served as an officer and on the boards of directors of numerous public and private companies. Mr. Hauser has over 20 years of experience investing in private, family-owned businesses in the United States and internationally.

Sarah Foley
Managing Director

A senior finance professional with 20 years of private equity and financial advisory experience. Most recently, Ms. Foley served as CFO of a New York City-based food company for over two years. Ms. Foley has served as a member of multiple private company boards of directors. She is also an active angel investor and member of New York Angels.

Brian Riordan
President, NSG/SWAT

A global brand marketing professional with 20 years of experience leading global brand strategies, new business launches and repositioning firms for merger- and-acquisition related scenarios in various industries from luxury retail to banking. Mr. Riordan is Managing Director and a Partner of NSG/SWAT.

Joseph Mazzaferro
Creative Partner

A senior creative professional with 20+ years of creative marketing experience for brands with substance and style, Joseph is instrumental in business-building and award-winning ideas for the fashion, retail, blue chip technology and luxury industries. Previous clients include LVMH, Chanel, Microsoft, BMW and Absolut Vodka.

299 Broadway, suite 920
New York, NY 10007


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