SWAT Equity invests in high-growth consumer brands that are disrupting their categories with a differentiated product, service or technology.
Our combined experience in brand-building, creative vision, operational know-how, financial discipline, and investment expertise enables SWAT Equity to identify the brands that are positioned to break through the norms.
We are early investors in the brands consumers can’t live without, before they know they can’t live without them.
All of our portfolio companies have an authentic branding position, excel at storytelling and are laser-focused on building meaningful and lasting relationships with their customers.
Authentic brand with broad appeal and competitive differentiation.
Large market, distinct whitespace and unique point-of-view.
Passionate founder and dedicated team of go-getters.
Strong consumer engagement and sentiment.
Loyal customer base that isn’t afraid to be vocal.
Clear and proven product-market fit.
Superior product with a reason to exist.
Proven financial performance and momentum.
Minimum of $1m annual revenue; growth and path to profitability.
10+ years of experience in the social and digital space. Helps clients leverage digital as a fluid extension of strategy and creative to build stronger relationships with the end customer.
An executive in the consumer products industry with a 35-year career spanning advertising, brand marketing and general management. Former President/CEO of Kao Corporation for over 18 years. Currently advising investment banks, PE firms and business owners as well as serving on several private company boards.
Founding Partner of Advance Venture Partners, an venture stage investment firm built in partnership with family-owned media company Advance, the owner of Condé Nast and largest shareholder of Charter, Discovery and Reddit. Active investor in enterprise and consumer technology companies for twenty five years, and angel investor and advisor to several early-stage investment firms. Previously, Managing Director and Head of Technology Practice at TPG Growth.
An entrepreneur and the Managing Director of DFE Capital, a family office focused on venture investing. Serves as an active board member with several private companies and foundations. Has experience owning and operating Performance Team, a third-party logistics firm.
Venture Capital Journal
Institute of Food Technologists (IFT)
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